Customizing Abandoned Cart Follow-up Emails

Abandoned Carts are shopping carts that do not make it through the checkout process. Emails may be generated to contact the shopper who abandoned their cart if those details have been captured. 

Prerequisites

• You must have administrator access to use this feature

To configure Abandoned Cart follow up email settings:

1. Log into Admin
2. Click Settings
3. Click Email & Order Templates
4. Click Email Templates
5. Scroll down to "Abandoned cart follow up email" and press Edit
   

When using templates, variables may be used which are replaced by DecoNetwork when the template is activated. For example, {{customer.full_name}} in a template will be replaced by the full name of the customer, e.g John Smith.

The following variables are used in templates:

• {{site.name}} changes to the name of the business
• {{customer.full_name}} changes to your site owners' name
• {{ continue_order_url }} changes to the URL the customer may visit to continue shopping with their abanded cart
• {{ custom_message }} is used when an email message to the customer is sent via Business Hub. You have the option at the time of sending to customize the message with additional text, and if that text is used then it is inserted here. It is not able to be used unless the message is sent manually via Business Hub
• {{ site.primary_domain }} URL of your site
• {{ message_html }} HTML of the email you wish to send
• {{ message_plain }} Plain text version of the email you wish to send

General

• Active turns on or off the Abandonded cart email template system.
• cc sets is a list of email addresses that will receive carbon copies of abandon cart emails. These email addresses are visible to the customer with the abandoned cart.
• bcc sets the email addresses of additional abandoned cart email recipients, however these email addresses are hidden from customer involved.

Options

• Automatically send emails to abandonded carts will toggle the automating sending of emails, at a period defined by the Send after %s days box.
  

Marketing Message

The marketing message is a piece of marketing text that may be attached to the abandoned cart email. By default the text will appear as a footer to the abandoned cart email, its the tag for its use in a template is {{ message_html }} .

• Use default will toggle the default message on or off. When set to off it may be editted and saved.
• Plain text is the message in plain text without markup formatting.
• HTML message is a full HTML verison of the message.
  

Customize template

If you wish to customize the abandoned cart email template to suit your business, enable the Override default template checkbox. The fields below will then be used to inject text and variables as you set. Take note of the variable descriptions at the top of this page.

Default template

By default, the text in the subject, HTML body, and Text body makes up the template that is sent during an abandoned cart email. Note that the variables {{ message_html }} and {{ message_plain }} are replaced by the text set in the Marketing Message menu item, and {{ custom_message }} is used when an abandoned cart email is sent to the customer via Business Hub.