Create and manage a campaign store

A campaign store is typically used as a fundraising device for individuals or organizations to achieve a financial target, usually with a specific goal in mind. DecoNetwork allows the Fulfillment Center and its affiliates to create campaign stores for this specific purpose.

Campaign stores are simple one-page websites containing one custom product that is available for sale for a specified period of time in which to reach a sales target. You have the option to choose the product to be used in the campaign, configure the decoration, set the sales target and campaign length, and choose when fulfillment should take place.

Prerequisites

• You must have administrator access to use this feature
• This feature is only available on the Premium and Enterprise Plans
• You must have the Campaigns app enabled

In this article, you will learn how...

• To create a campaign store
• Manage a campaign store

To Create a Campaign Store:

1. Log into your DecoNetwork Website.
2. Browse to Admin > Websites.

   

   

3. Click the Add Campaign button.
   
4. Choose who operates the campaign:
   
   • The new campaign belongs to someone else: select this option if an Affiliate will operate the campaign.
   • The new campaign belongs to me: select this option if you - the Fulfillment Center - will operate the campaign.
5. Click Save.

   The Campaign Wizard is launched.

   

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6. Select a product to sell on the campaign and click on the Next button.
   
7. Use the Designer to decorate the product you wish to sell and click Next.

   The Designer in the Campaign Wizard is similar to the Designer in the Storefront, minus some features. All features present in the Campaign Wizard work in the same way as features in the Storefront Designer. Click here for details on how to use the features.

   

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8. Configure the campaign goal settings:
   

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   • Set Selling Price: lets you specify the final sale price of the product. The Minimum sale price is the effective wholesale price of the decorated product. You cannot specify a sale price below this amount.

     The wholesale price is defined as the cost of a product to the campaign affiliate store operator, although the affiliate does not have to pay for the product upfront. The wholesale price is basically the pre-determined amount that the Fulfillment Center keeps from the sale of the product sold through the campaign store.

     The initial suggested selling price is the wholesale price of a single item (rounded up to the nearest dollar) plus a flat markup of $5.

     If screen printing is being used and there is a screen setup fee, then an additional dollar is added, making the markup $6.

   • Add Another Product: allows you to add more products to the campaign. Clicking on this button will take you back to step 1 of the Campaign Wizard, allowing you to pick another product and decorate it.

     By default, the maximum number of products you can add is 4. The Fulfillment Center can change the maximum number of products allowed via Admin > Websites > Campaign Settings.

     Added products are listed under the Set Selling Price section where you can edit the sale price and see the minimum sale price.

     

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     When the maximum number of products have been added, the Add Another Product button will be hidden.

     You can re-order the products by dragging and dropping them into a new position.

     
   • Set your sales goal: keeping an eye on the profit being made, set how many units you need to sell to reach the campaign goal. The number of sales will be taken into account when determining the wholesale cost of the products being sold, i.e., the campaign may qualify for a volume discount on their sales. This, in turn, improves the profit per sale for the campaign operator.
     • Fulfill campaign if goal not met: tick this checkbox if you want orders from this campaign to be fulfilled even if the sales goal is not reached. By default, the minimum quantity required to be sold before a campaign can be produced is 1. If this checkbox is ticked, the minimum quantity will be the amount specified for the sales goal.
   • Estimated Profit The estimated profit is calculated by using the sales goal quantity to calculate the wholesale price based on a quantity. Product discounts are applied if they exist. Fixed costs, e.g. screen setup fees, are applied if they exist. The commission transaction fee is also applied if it exists. This gives you the wholesale price per product if the number of products sold is equal to the sales goal. The estimated profit is then the sale price minus the wholesale price per product, multiplied by the sales goal quantity.

     Note, if the sales goal is not reached, the wholesale price may be higher due to product discounts not being applicable. This means the profit per sale will be a reduced amount.

   • Select available colors: lets you limit the product to certain selected colors.
     • All Colors: tick this checkbox if you want all product colors to be available.

       Unticking the checkbox makes the colors available for selection. Tick the checkboxes of the product colors you want to make available for sale.

       
9. Click Next.
10. Configure the campaign details:
    

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    • Campaign Title: Enter the title of your campaign.
    • Description: Enter a description to inform your store visitors of the campaign's cause.
    • Campaign Length: Set the duration your campaign will be active for. The campaign store will be automatically deactivated after the set duration.
      • 7 days, ending...: the campaign will be active for 7 days (the end date is automatically calculated.
      • 14 days, ending...: the campaign will be active for 14 days (the end date is automatically calculated.
      • 21 days, ending...: the campaign will be active for 21 days (the end date is automatically calculated.
      • Custom (max 21 days): lets you select a custom end date for your campaign.

        By default, the maximum number of days a campaign can run for is 21. The Fulfillment Center can reduce the maximum number of days allowed for a campaign via Admin > Websites > Campaign Settings. The number cannot be increased.

    • Upload a Logo: Upload a logo for your campaign store.
    • Upload a Banner Image: Upload a banner image for your campaign store.
      • Full Width: stretches the banner image to the full width of the allocated area if the width of the uploaded image is less than the recommended size.
      • Unclipped: this option will make sure that the banner is not clipped if its width is more than the recommended size.
11. Click Next.
12. Enter the account details for the campaign.
    

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    • Username
    • Password
    • Campaign URL
    • First Name
    • Email Address
    • Terms
13. Click Launch your campaign.

    A progress indicator will be displayed while your campaign is being created. Once the campaign has been successfully created, the Campaign Created page is displayed. Click Close to view your campaign store.

    

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To Manage a Campaign Store:

1. Log into your DecoNetwork Website.
2. If you are the Fulfillment Center, browse to Admin > Websites.

   

   

   Select Manage for the campaign store you want to configure.

   

   The Campaign Settings page will be loaded with the Dashboard displayed in the main work area. The dashboard outlines the performance of the campaign so far and lets you make some basic changes to its settings.

   

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3. Edit the campaign settings if required.
   • Start Date: Shows you the date your campaign commenced.

     You cannot change the start date once the campaign has begun.

   • End Date: Shows you the last day your campaign will be active. You can change the end date to reduce the duration of the campaign or extend it by clicking on the Change End Date button. A Date Picker will be displayed, allowing you to pick a new end date.

     The campaign store will be automatically deactivated after the end date. Once a campaign ends you cannot re-activate it.

     You can only select an end date that falls within the maximum number of days a campaign can run for. By default the maximum number of days allowed for a campaign is 21. The Fulfillment Center can reduce the maximum number of days allowed for a campaign via Admin > Websites > Campaign Settings. The number cannot be increased.

   • Campaign Title: Lets you edit the title of your campaign.
   • Description: Lets you edit the description of your campaign. You can click on the Source button to toggle between the WYSIWYG rich text editor and the source code.
   • Upload a Logo: Click on Select Image to upload a logo for your campaign store if you have not already done so. Click on Replace to change the logo image.
   • Upload a Banner Image: Click on Select Image to upload a banner image for your campaign store. Click on Replace to change the banner image.
     • Full Width: stretches the banner image to the full width of the allocated area if the width of the uploaded image is less than the recommended size.
     • Unclipped: this option will make sure that the banner is not clipped if its width is more than the recommended size.
   • Show Product Name: Lets you choose whether to show the name of a blank product to give the product a title in your campaign store.
   • PayPal Account: Enter the email address of the PayPal account that profits will be paid to.
4. Click on the Domain Settings menu at the left to edit the configure domain names for your campaign store.
   

   The domain settings for campaigns is the same as for regular affiliate stores. See the Domain Settings help article for information on how to configure the domain names for your campaign store.

5. Click on the Administration menu at the left to edit the store settings.
   

   The store settings for campaigns are a subset of the store settings available for affiliate stores. Help for each of the administration settings can be found by viewing their corresponding help articles.

   Note, you cannot customize the look or page layout of a campaign store.

6. Click Save.