Meta Pixel(Formerly Facebook Pixel) integration in DecoNetwork allows you to track customer activity across your storefront, helping you understand user behavior and optimize advertising performance. This includes tracking key actions customers take as they browse products, add items to their cart, and proceed through checkout.
Learn more about Meta Pixel at the Meta Business Help Center.
In This Article
- Prerequisites
- Why Conversion Tracking Matters
- Configure Meta Pixel
- Tracked Meta Pixel Events
- How to Verify Events Are Firing
- Best Practice Tips
- Troubleshooting
- FAQs
- Additional Resources
Prerequisites
- You must have administrator or web developer access
- A Meta Pixel created in your Meta Business account
- Your Meta Pixel ID
Why Conversion Tracking Matters
Tracking customer interactions across your storefront gives you visibility into how users engage with your products and where they drop off in the buying process.
- Understand customer behavior: See which products are viewed most often
- Improve ad performance: Optimize campaigns using real conversion data
- Identify drop-off points: Discover where customers abandon their journey
- Support retargeting: Re-engage users based on specific actions
Configure Meta Pixel
To begin tracking customer activity, you need to add your Meta Pixel ID to your DecoNetwork store. Once configured, events will automatically fire based on customer interactions in your storefront.
- Log into your DecoNetwork website.
-
If you are the Fulfillment Center, browse to Admin → Websites.
Click
for the website you want to configure. -
Go to SEO Tools → Meta Pixel.
-
Enter/paste your Meta Pixel ID number in the Meta Pixel ID field.
Enter your Meta Pixel ID in the Meta Pixel settings
Your Meta Pixel ID can be found in your Meta Events Manager under your Pixel details.
-
Click Save.
Once saved, your store will begin sending event data to Meta Pixel automatically as customers interact with your storefront.
Tracked Meta Pixel Events
| Event | Triggered when: | Purpose: |
| ViewContent | A customer views a product page (View Blank Product or View Decorated Product) | Helps measure product interest and supports retargeting campaigns |
| AddToCart | A customer adds a product to their cart (typically when proceeding to the shop/verify page) | Indicates purchase intent and supports abandoned cart strategies |
| InitiateCheckout | A customer begins the checkout process (i.e., lands on the shop/address page) process | Tracks high-intent users and helps identify checkout funnel drop-offs |
| AddPaymentInfo | A customer proceeds to the payment/confirmation step of checkout (i.e., shop/confirm page) | Tracks users who are close to completing a purchase and helps identify drop-off before order completion |
| Purchase | A customer successfully completes an order and reaches the order confirmation (i.e., shop/order_complete) page | Measures completed conversions, revenue performance, and return on ad spend |
| Registration | A customer successfully registers annd lands back on the home page | Tracks new user sign-ups and supports audience building for future marketing campaigns |
How to Verify Events Are Firing
- Go to your Meta Events Manager
- Select your Pixel
- Open the Test Events tab
- Visit your storefront and perform actions such as:
- Viewing a product
- Adding an item to the cart
- Starting checkout
- Confirm that the corresponding events appear in real time
Use a private/incognito browser window to ensure clean testing without cached data.
Best Practice Tips
- Ensure your Pixel ID is correctly configured before testing
- Use consistent product data (names, categories, pricing) for better reporting
- Combine event tracking with Meta Ads for advanced targeting
- Regularly review event data to identify trends and opportunities
Troubleshooting
- No events appearing: Confirm your Pixel ID is entered correctly in Admin settings
- Events not firing consistently: Disable browser extensions that may block tracking
- Incorrect event data: Verify product setup and storefront configuration
- Duplicate events: Check for multiple Pixel installations on the site
Ad blockers and browser privacy settings may prevent Meta Pixel events from firing during testing.
FAQs
Do I need to configure each event manually?
Do I need to the purchase event manually?
No. The purchase event is automatically triggered based on customer actions in the storefront once the Meta Pixel is configured.
Can I use these events for retargeting ads?
Yes. These standard events are designed to support retargeting and conversion optimization in Meta Ads.
Are all storefront actions tracked?
Are all storefront actions tracked?
Only the purchase event is tracked.
Additional Resources
Still have questions? Use the Search Tool at the top of the page to find more related guides. Need help? Click the to submit a support ticket—our Client Services team is ready to assist!
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