How to Configure a Website Page's Meta Title and Description

Meta page titles and descriptions are critical for helping search engines understand your website and display your pages effectively in search results. By configuring these settings, you can improve your visibility in search engines like Google and attract more customers to your store.

In This Article

• Prerequisites
• Why meta titles and descriptions matter
• How to configure a page’s meta title and description
• How to configure default metadata settings
• Best-practice tips
• Troubleshooting
• FAQs
• Additional Resources

Why meta titles and descriptions matter

When customers search online for products such as custom shirts, embroidered hats, or branded apparel, search engines use information from your website to decide which pages to show. Meta page titles and descriptions are among the first pieces of information search engines review, and they are often what customers see in search results.

• Improve search visibility: Help search engines understand the content of each page
• Increase click-throughs: Give potential customers a clearer reason to visit your site
• Set expectations: Describe what the page offers before the visitor clicks
• Support SEO efforts: Strengthen how your site is presented in search listings

How to configure a page’s meta title and description

Step 1: Open the page you want to edit

1. Go to Admin → Websites.
2. Click Manage for the website you want to update.
3. Go to Edit Website → Website Pages
4. Open the page you want to edit.
5. Click Advanced Settings.

Step 2: Open the Meta Tags settings

1. In Advanced Settings, click Meta Tags.

   

   Meta data settings for a particular webpage

2. Locate the fields for the page title and description.

Step 3: Enter the meta title and description

1. In the Page title field, enter a clear page title that reflects what the page offers.
2. In the Meta description field, enter a short summary that highlights the products, services, or benefits shown on the page.
3. Click OK, then Save to apply your changes.

For example, a hats page could use a title such as Custom Embroidered Hats and Patches and a description such as High-quality, no minimum custom embroidered hats and beanies from top brands with your logo.

How to configure default metadata settings

If you want to set general metadata that can apply across your store, you can configure the default metadata settings in SEO Tools.

Step 1: Open the SEO Tools settings

1. Go to Admin → Websites.
2. Click Manage for the website you want to update.
3. Click SEO Tools.
4. Click Keywords and Metadata.

Step 2: Configure the default metadata

1. Enter the default Meta description for your website.
2. Enter the default Meta keywords if required for your SEO strategy.
3. Save your changes.

Best-practice tips

• Write for both search engines and people: Use phrases that describe the page clearly and sound natural to customers.
• Keep titles focused: Make the title specific to the page topic instead of using a generic store description everywhere.
• Make descriptions useful: Summarize the page in a way that encourages clicks.
• Match the page content: Make sure the title and description accurately reflect what visitors will find on the page.
• Use AI for drafting: AI tools can help you write metadata faster, but review the wording so it fits your business and target audience.
• Be specific: Include details such as decoration type, product category, brand names, or selling points when relevant.

Troubleshooting

My page is not appearing as expected in search results

Search engines may take time to re-crawl and update your page information after you make changes. Make sure the page title and description accurately reflect the page content and give search engines time to index the update.

The same title or description appears on multiple pages

This can happen when only the default metadata has been configured. Open the individual page and add page-specific metadata in Advanced Settings → Meta Tags.

I’m not sure what to write for my meta description

Start with a short summary of the page, then include important details such as product type, decoration method, key benefits, or major brands. You can also use AI to draft ideas and then refine the final wording.

My meta settings do not seem to be saving

Make sure you click OK and Save after entering your changes. Then reopen the page settings to confirm the values were stored correctly.

FAQs

What is the difference between page metadata and default metadata?

Page metadata is entered for an individual page and is tailored to that page’s content. Default metadata is a general fallback used when a page does not have its own custom metadata.

Should every page have its own meta title and description?

Yes. Unique metadata gives search engines clearer information about each page and can improve how each page is presented in search results.

Can I use AI to write meta titles and descriptions?

Yes. AI can help you generate ideas quickly, but you should review and adjust the wording so it accurately reflects your business, products, and page content.

Are keywords still important?

Keywords can still be useful as part of your overall SEO strategy, but the page title and description are usually more visible and more directly connected to how your page appears in search results.

Additional Resources

• Website Page Settings
• How to Optimize Your DecoNetwork Website with Keywords and Meta Data