Currently every business or individual who makes a purchase from a website is viewed as a customer. The problem is a big client is lumped in with a bunch of customers who often just make one purchase from an affiliate site.
By adding a "Client section" we could separate the important clients from one-purchase customers
So it would look something like this:
Customer = Not a store owner, or an account holder (can make a client)
Client = Store Owner, Account Holder,
Company = Holding Company for Multiple Clients
Here is a short video that explains the idea: https://transcripts.gotomeeting.com/#/s/4b39814c729975bbe53449ddf782690bfe376b659da38172c9ea8d899d99f1aa
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