Set up automatic abandoned cart follow-up

DecoNetwork has an automated abandoned cart follow-up email feature that enables you to easily lure shoppers to return to their shopping carts and complete their purchases. Use this feature to send timely emails to potential customers to recapture their interest while they are still undecided. The emails contain a link that will bring the customer back to their cart to finish the checkout process.

Watch the following video for instructions on how to set up automatic abandoned cart follow-up.

Prerequisites

• You must have administrator access to use this feature

To configure Abandoned Cart follow-up email settings:

1. Log into Admin
2. Click Settings
3. Click Email & Order Templates
4. Click Email Templates
5. Scroll down to the Customer Contact Emails section and click Edit beside "Abandoned cart follow-up email".
   

   The Edit Email Template page is displayed.

   

   Click the thumbnail to enlarge.

6. Configure the template.

   Use the menu at the left to go to each configurable component of the template.

   General

   • Active turns the Abandoned cart follow-up email on or off.
   • cc lets you specify a list of email addresses that will receive carbon copies of abandoned cart emails. These email addresses are visible to the customer with the abandoned cart.
   • bcc lets you specify the email addresses of additional abandoned cart email recipients, however, these email addresses are hidden from the customer involved.

   Options

   • Automatically send emails to abandonded carts will toggle the automated sending of emails, at a period defined by the Send after %s days box.
     

   Marketing Message

   The marketing message is a piece of marketing text that may be attached to the abandoned cart email. By default, the text will appear as a footer to the abandoned cart email. The tag for its use in a template is {{ message_html }}.

   • Use default will toggle the default message on or off. When set to off it may be edited and saved.
   • Plain text is the message in plain text without markup formatting.
   • HTML message is a full HTML version of the message.
     

   Default template

   By default, the text in the subject, HTML body, and Text body make up the template that is sent during an abandoned cart email. Note that the variables {{ message_html }} and {{ message_plain }} are replaced by the text set in the Marketing Message menu item, and {{ custom_message }} is used when an abandoned cart email is sent to the customer via Business Hub.

   

   Customize template

   If you wish to customize the abandoned cart email template to suit your business, enable the Override default template checkbox. You can use variables to inject information into your template. Take note of the variable descriptions below.

   

   When using templates, variables may be used which are replaced by DecoNetwork when the template is activated. For example, {{customer.full_name}} in a template will be replaced by the full name of the customer, e.g. John Smith.

   The following variables are used in templates:

   • {{site.name}} changes to the name of the business
   • {{customer.full_name}} changes to your site owners' name
   • {{ continue_order_url }} changes to the URL the customer may visit to continue shopping with their abanded cart
   • {{ custom_message }} is used when an email message to the customer is sent via Business Hub. You have the option at the time of sending to customize the message with additional text, and if that text is used then it is inserted here. It is not able to be used unless the message is sent manually via Business Hub
   • {{ site.primary_domain }} URL of your site
   • {{ message_html }} HTML of the email you wish to send
   • {{ message_plain }} Plain text version of the email you wish to send