Schema.org structured data helps search engines understand your website content and can improve how your products and business information appear in search results and shopping platforms such as Google Shopping.
DecoNetwork includes options to automatically add structured data markup to your website pages using JSON-LD format. Product structured data can help search engines identify product details such as pricing, availability, images, and descriptions. LocalBusiness structured data can help search engines understand your business information and contact details.
Structured data acts as business instructions that search engines can read and retain when indexing your website. This helps external platforms better understand your products, business details, and availability throughout the customer discovery process.
In This Article
- Why Use Structured Data
- Prerequisites
- How to Enable Structured Data
- Understanding LocalBusiness Structured Data
- Understanding Product Structured Data
- Best Practices
- Troubleshooting
- FAQs
- Additional Resources
Why Use Structured Data
Structured data helps search engines interpret your website content more accurately. Enabling structured data can improve how your products and business information appear across search engines and shopping services.
Benefits include:
- Helping products appear in shopping and product search listings
- Providing search engines with consistent business information
- Improving visibility of product pricing and availability information
- Supporting richer search result displays
- Helping external platforms better understand your storefront content
Prerequisites
Before enabling structured data, ensure:
- Your website is published and publicly accessible
- Your business contact details are configured correctly.
- Affiliate stores use the contact details configured under Administration → Account Details
- The Fulfillment Center primary store uses the details configured under Admin → Settings → Contact Details
- Your products contain accurate descriptions, pricing, and images
- Your product availability and inventory settings are configured correctly
How to Enable Structured Data
Step 1: Open the Structured Data Settings
- Log in to your DecoNetwork Admin.
- Select Websites.
- Choose the website you want to configure.
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Navigate to: Website → SEO Tools → Structured Data
The Structured Data page lets you enable LocalBusiness and Product schema markup.
Step 2: Enable Structured Data Options
-
On the Structured Data page, configure the available options:
- Enable LocalBusiness structured data: Adds LocalBusiness JSON-LD markup to all public website pages throughout your storefront using your configured business information.
- Enable Product structured data: Adds Product JSON-LD markup to product pages using product information from your decorated products.
Enable the structured data options required for your website.
You can enable either option independently depending on how you want search engines to interpret your website and product information.
Step 3: Save Your Settings
- Click Save.
- Allow search engines time to re-index your website pages.
Understanding LocalBusiness Structured Data
LocalBusiness structured data helps search engines identify your business information and associate it with your website.
The markup uses information configured in your account details, such as:
- Business name
- Business contact details
- Business address
- Phone number
- Email address
Understanding Product Structured Data
Product structured data is automatically added to product pages and uses your product information to help search engines understand your catalog.
Product schema may include:
- Product names
- Descriptions
- Product images
- Pricing
- Availability status
- Product URLs
Best Practices
- Use clear, descriptive product titles and descriptions
- Ensure product pricing is accurate and current
- Add high-quality product images
- Keep business contact details up to date
- Review product availability settings regularly
- Use consistent product categorization and naming conventions
Troubleshooting
Structured data is not visible in search results
Search engines may take time to re-crawl and re-index your website after enabling structured data.
- Confirm the settings are enabled
- Verify your website pages are publicly accessible
- Ensure products contain valid product information
- Allow time for search engines to process updated pages
Incorrect business information appears
Review your configured account contact details and update any outdated information.
- Fulfillment Center primary store: Navigate to Admin → Settings → Contact Details
- Affiliate stores: Navigate to Administration → Account Details
Missing product information
Ensure products contain complete product descriptions, pricing, and images.
FAQs
Does enabling structured data guarantee Google Shopping listings?
No. Structured data helps search engines understand your products, but listing eligibility depends on the requirements of each external platform.
Can I enable only one structured data option?
Yes. LocalBusiness and Product structured data can be enabled independently.
Does structured data change my website appearance?
No. Structured data is added in the background as machine-readable markup and does not affect your website design.
Where does the business information come from?
LocalBusiness structured data uses the business details configured in your account settings.
Additional Resources
- Configuring the Primary Website Contact Details
- Configuring Store Contact Details
- Managing Blank Products
- Managing Decorated Products
Still have questions? Use the Search Tool at the top of the page to find more related guides. Need help? Click the to submit a support – our Client Services team is ready to assist!
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